Ozzy's DNA Sells Out

Liquid Death pulled a wild publicity stunt on Tuesday by releasing a video offering ten crushed cans of iced tea for sale, drunk by Ozzy Osbourne and presumably containing his DNA.

"Called Infinite Ozzy, the stunt features just 10 collector’s cans — each sipped by Ozzy himself before being sealed and sold for £335 apiece ($449 US)," The Standard (UK) reported. "Along with traces of his saliva, each can includes his handwritten signature and is billed as a one of a kind item."

Liquid Death's official YouTube post of the video states, "Now, when technology and federal law permits, you’ll be able to replicate Ozzy Osbourne and enjoy him for hundreds of years into the future."

The hilarious dark video shows Osbourne drinking and crushing several cans of Liquid Death's iced tea before biting the head off a toy bat at a children's birthday party. Officials in hazmat suits are shown hermetically collecting a can drunk by Osbourne.

A voiceover coos, in part, "There will never be another Ozzy Osbourne unless you have his actual DNA...no, this is not a joke."

The Prince of Darkness declared his hope was that someone might use his saliva samples to clone him in the future.

Liquid Death's Ozzy ad (06/17/2025)